About Peter England
  • Intro

    Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of India’s fastest growing branded apparel companies and a premium lifestyle player in the retail sector. After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashionwear and accessories within the country. The company’s brand portfolio includes product lines that range from affordable and mass-market to luxurious, high-end style and cater to every age group, from children and youth to men and women. Madura Fashion & Lifestyle is defined by its brands — Louis Philippe, Van Heusen, Allen Solly, Peter England and People — that personify style, attitude, luxury and comfort. Madura Fashion & Lifestyle reaches its discerning customers through an exclusive network comprising more than 1,300 stores, covering 1.9 million sq ft of retail space, and is present in more than 1,300 premium multi-brand stores and 300+ departmental stores. For more information, please visit www.madurafnl.com

  • 1889

    Inception of the
    Brand

    It was just any other summer afternoon in the sleepy, picturesque town of Londonderry, Ireland, when the foundation for Peter England was laid.

    The year 1888 saw the onset of the Boer war. Amidst the parried surroundings, Peter England established its first factory; which later became a landmark structure. Upon the special request by the British Military, Peter England outfit the troops fighting the English frontlines with battle-ready apparel. Everyone in the kingdom looked at it and admired the contribution Peter England was making towards the security of the nation.

  • 1997

    Launch in
    India

    The turn of the century saw a new India emerging; an India that was marching ahead with confidence. At a time when young Indians required apparel that reflected this new-found confidence, Peter England was the only name that struck a chord with them. We launched in India as 'The Honest Shirt' to astounding success with its standardized fits, fine quality, and 'fashion-right' styles. This soon became a benchmark for work-wear showcasing modern styling at honest-to-goodness prices. No wonder we sold 400,000 shirts that year.

  • 1999

    Peter England
    Elements

    While we were mostly known for our work-wear, we ventured into a new territory of casuals with Peter England Elements. The collection consists of an ecelectic and stylish 'relaxed office wear' and 'weekend casual wear' in washed cotton shirts, denims, cargoes, jackets, sweaters and accessories.

  • 2002

    Honestly
    Impressive

    Foreseeing the social trends, we ventured into a new brand positiong that showcased our brand to be more than a value-for-money proposition; a lifestyle brand. We further strengthened our connect with the country's youth by now being Honestly Impressive.

  • 2007

    Peter England
    Elite

    Understanding the young Indian's need to carry great style to work, we launched our premium sub-brand Peter England Elite. Keeping in mind his needs, the product assortment included wardrobe collection for 'Everyday' and 'Special' occasions. A complete array of fine-crafted formal shirts and trousers, sharp suits and blazers, and accessories made the collection appealing to the young achiever.

  • 2008

    Association
    with CSK

    We partnered with the IPL team, Chennai Super Kings. We had the immense pleasure of being their official off-the-field apparel sponsor. For the same purpose, we launched an exclusive product line called PE-CSK. The collection reflected the sporty-casual attitude of the team.








    *The image is for archive purpose only. PE's association with CSK finished in the year 2011
  • 2009

    Peter England
    Party

    The young Indian need to keep up with the changing social trends prompted us to foray into the world of club-wear with Peter England Party. This collection includes vibrant colors and party patterns in fabrics that let you shine through at every party occasion.








  • 2010

    Beginning of
    Good Things

    From the honest shirt, we evolved into a brand that instilled confidence in the youth of rising India to take on the growing opportunities that lay before him. To communicate this newfound personality, we came up with a new identity - Beginning of Good Things. it was a sign of good things for the brand as it strengthened Peter England's position as India's largest menswear brand in the mid segment.

  • 2011

    PE
    JEANS

    We are dedicated to understanding the changing needs & lifestyle of the youth. The constantly evolving casual space obligated us to launch PE Jeans.

  • 2012

    PE
    BAGS

    We mark an exciting new beginning with the launch of PE Bags. With this, a stylish range of work and travel bags was introduced from Peter England.

  • Awards & Recognition

    We are amongst India's most trusted apparel brands by Brand Equity Economic Times for 5 years in a row - 2008, 2009, 2010, 2011 & 2012

  • Intro
  • Inception of the Brand 1889
  • Launch in India 1997
  • Peter England Elements 1999
  • Honestly Impressive 2002
  • Peter England Elite 2007
  • Association with CSK 2009
  • Peter England Party 2009
  • Beginning of Good Things 2010
  • PE Jeans 2011
  • PE Bags 2012
  • Awards & Recognition 2006